Among the many players in the mattress industry, two companies stand out. Emma and Marmota offer an all-foam bed-in-a-box that has been lauded for its pain relief and body contouring capabilities. These mattresses come with an impressive 10-year warranty and can be purchased at more than 3,000 brick-and-mortar stores around the world. However, online channels are compensating for a sharp drop in store sales.
For example, Emma boasts the company’s first active mattress, dubbed Emma Motion. The product is a fusion of world class engineering, smart technology and consumer preferences. The mattress is composed of polyurethane constructed air chambers, RF welded seams, a breathable cover, and the company’s proprietary Titanium Fiber with Graphite memory foam. Its slick design features dual control units, which allow users to operate both sides of the bed at once.
The most impressive feat of the Emma mattress is its pressure reduction, which is evident in its dense foam base and soft comfort layer. These are coupled with zoned support sections to promote spinal alignment and balance the feel of softness with structure. The bed also boasts cooling properties, including a removable polyester blend that has natural heat dissipating properties. The Marmota best part is that the mattress doesn’t require a quick wash, making it an ideal choice for travelers.
The company is also known for its omnichannel strategy, utilizing several digital touchpoints to reach consumers on their time of need. In addition to a website and a mobile app, Emma has also recently expanded its footprint with the addition of Vince Passanisi, the sleep industry’s latest guru, to its US team. A veteran of brands like Sealy, Boyd Sleep and Ashley Furniture, Passanisi has a deep understanding of the sleep industry and believes that the company’s new products and services can help retailers improve their AUSP (average unit sales price) while providing consumers with a high quality sleep experience.
The report also takes a look at the economic indicators and the role of industry suppliers. As with other segments of the mattress industry, the study looks at e-commerce and retail activities, as well as advertising and return strategies. The report also focuses on the Americas, Europe, and Asia-Pacific regions, where the most significant sales are found. Among the key findings are that the mattress industry is estimated to grow by 30 percent over the next five years, and that the biggest single market is the U.S. It is also noteworthy that online sales have been on the rise over the past couple of years. The report also includes a look at how the mattress industry is transforming from an offline industry to a largely online one. The report also explores the ways in which manufacturers, retailers, and distributors are leveraging social media to expand their customer base. Lastly, the study provides a roundup of the most notable competitors and their most attractive products.
The top ten most popular mattress brands include Sealy, Simmons, Serta, Nectar, Zinus, Beautyrest, Sleep Number, Restonic and Simmons. According to the report, the mattress industry will be worth $51 billion in 2020, up from the $5 billion it was estimated to be in 2014.