ActivityMap is a dashboard that helps business users quickly view real-time visitor data across their websites and digital properties. It overlays important information directly on the pages and assets visitors are viewing, so that marketers and business analysts can immediately identify what is performing well–and not–to increase conversion rates and reduce visitor loss.
The first thing you should do when using ActivityMap is enable it for your website. Then, you can access the map by navigating to the Analytics > Metrics menu in Adobe Analytics.
Once you have enabled ActivityMap, you can use the Adobe Experience Cloud Debugger to verify that it is sending link tracking data on clicks on your website elements and links (e.g., ‘Blog’ button on your homepage). You can also manually verify that ActivityMap is tracking link data by clicking an element or button on the page and then reviewing the contents of the network requests in the ‘Analytics’ tab of the Adobe Experience Cloud Debugger window.
When you click on an element or button that meets the criteria for Activity Map link tracking, the plugin will send the ‘contextData[‘a.activitymap.linktrack’]’ variable and values in the network requests that are fired off as you navigate your website.
Depending on the browser you are using, the contents of the network requests may show different results than the Adobe Experience Cloud Debugger. In Chrome, for example, you can install the ‘Adobe Analytics’ browser plugin that provides various tools to help with testing and debugging Adobe Analytics network requests.
ActivityMap gives you the ability to visually overlay the real-time data that is being pulled into Adobe Analytics from your website and digital property. This information includes real-time user actions and engagement metrics that are relevant for optimising your site and digital properties, as well as customer behaviour data that is relevant to your campaigns and flows.
It’s easy to create an ActivityMap, and you can export it as PNGs or SVGs for publishing or embedding in documents or presentations. This is an ideal way to get your team engaged with the tool and understand how they can best use it for their marketing and business purposes.
In the end, an ActivityMap will give you a clearer understanding of your core competencies and how they are related to the activities of your organisation. The result is a more effective, competitive strategy that will help you deliver your value proposition better than anyone else.
How to Use ActivityMap
The best way to use ActivityMap is to enable it for your website and digital property, then configure it to display the information you want to see. This will provide you with the most useful information from the data that is being pulled into Adobe Analytics, and help you identify which elements are performing well–or not–and make decisions to optimise your site and digital properties.
Once the map is configured, you can choose to have it displayed on the homepage of your repository or community, or on the main page of your publication or series. Alternatively, you can have it embeddable on external sites. You can even configure it to pause its playback when you’re not viewing it. You can also disable the map on a large number of pages in a repository or community, or on a collection.