If you are considering hiring a painting company to do a painting job for your commercial property, you need to understand a few things before signing the contract. Read on to learn about the size, cost, and challenges of commercial paint projects. Also, consider the marketing costs associated with the project. If you have an ongoing business, you need to plan your monthly budget accordingly. Finally, consider the number of hours a painter will need to complete the project.
Cost
When it comes to estimating the cost of commercial paint projects, it all comes down to what you actually need for the project, your profit margin, and other expenses. Cost estimations include the costs of fixed overhead, project managers, office space rent and maintenance, marketing, and insurance. Larger projects will have a larger fixed overhead due to the logistics involved. But how do you figure out what to charge? Here are some tips to help you estimate your costs.
Preparation. While paint will adhere to clean, undamaged surfaces, it may not adhere well to textured surfaces and may require more labor hours. Furthermore, a company that charges by the hour will have to spend extra time on prep work before beginning painting. Preparation https://www.encorepaintingltd.com/commercial-painting/ work includes power washing the exterior of the building, patching and caulking, and protecting areas not designated for painting. These extras can add up quickly.
Size
First of all, let’s define the square footage of a building. If it’s a building with 8 windows and 1 exterior door, that’s a total of 2,108 square feet. Subtract the wall square footage from the total square footage of the building to get the total square feet to paint. If your building is a multi-unit unit, divide the total square footage by two and multiply by three to get the total square footage to paint.
Challenges
Regardless of the size of your business, you’re bound to face some common challenges during a commercial paint project. First of all, the paint process can interfere with normal walking patterns. Likewise, you’ll likely encounter delays and fewer customers. In addition, a commercial paint project will require strict safety standards. Therefore, these challenges can be particularly challenging. Read on to learn more about some of the most common challenges you may encounter during a commercial paint project.
Another major challenge of commercial paint projects is their scale. They often require the use of specialized equipment, from ladders to scaffolding to swing stages. Regardless of the scale, this equipment requires extensive training and strict safety procedures. Once you have a clear understanding of the equipment’s use, you’ll be well-prepared for a commercial paint project. And don’t forget to plan plenty of extra time. You’ll want to avoid the common challenges that many commercial painting projects face.
Marketing
If you want to stay ahead of the competition, it is essential to develop a video marketing strategy. Social media is a powerful tool for business, and video content is particularly effective for the paint contracting industry. By creating videos yourself, you can introduce your company’s cutting-edge services and introduce your clients to new, innovative services. It is also possible to incorporate your brand’s mission statement and vision into videos. Below are some examples of video marketing strategies to help you stay ahead of the competition.
First of all, know your target market. If you’re targeting everyone, you’re not speaking their language and thus not being as targeted as possible. This will inevitably lead to you excluding some people from your market. The truth is, every customer will have different painting needs and will not have the same problems as your potential customers. Therefore, it is critical that you develop a marketing strategy that addresses these differences and helps you reach the right customers.